Over A Decade Of Spurring People To Take Action For Better Health . . .

With The Right Tools For the Job

You’ve got here a complete package for health copywriting.

What do I mean by that?  First let me start with my health copywriting credentials:

Bob Bly Had Me Write The Book . . .

Through a collaboration with top direct response copywriter, Bob Bly, I recently wrote an e-book titled Writing Irresistible Copy For Nutritional Supplements.  Not only did I get to tap into Bob’s vast experience, but I also had the opportunity to interview some of the best copywriters in the supplements business:  Clayton Makepeace, Carline Anglade-Cole, Parris Lampropoulos, Steve Wexler, Suzanne Shelton and Peter Fogel.

The hours I spent talking to these seasoned pro’s gave me reams of tips, secrets, and tried-and-true techniques for creating successful, if not irresistible, copy.

The book is a fantastic resource for anyone – marketer or copywriter – in the nutraceutical business.  Click here now to find out more about this great marketing tool.

I gained some exceptional insights researching this book. These insights build on my skills acquired through coursework at the premier copywriting school, American Writers and Artists, Inc. (AWAI) - Secrets of Writing for the Health Market, Nick Usborne's Million-Dollar Secrets to Online Copywriting, The Master’s Program. 

And the learning never stops - reading and studying the works of Joe Sugarman, Joe Vitale, Maria Veloso, Clayton Makepeace, Bob Bly, Bryan and Jeffrey Eisenberg as well as the classics by Caples, Cialdini, and Schwartz.  These skills and knowledge merge into what I create for my clients:  Copywriting that brings response.

I've written for small companies as well as large, well-established direct mailers.

Take a look at the testimonials on the side panel and my samples to get a sense of what I mean.

A Background in Health Education

But what I bring to your project, to marketing your health product is so much more.  For over a decade I’ve been writing and teaching on health and environmental topics: 

At a groundbreaking worker-owned cooperative of home health aides in the South Bronx, I worked on developing curriculum materials that not only helped make these women some of the best home health aides in the country, but also inspired them to change their personal lives and their personal health habits.  Through our teaching teams’ work, they became business-owners, decision-makers, healthier and wealthier.

Then, as a professional advocate for a national non-profit working towards the preservation of public libraries, I worked with librarians, community organizers, health professionals and environmental professionals to develop library-community partnerships.  In this capacity, I also spearheaded national, direct response, advocacy campaigns.

As a consumer health magazine writer, published in Mothering, Health and Taste for Life, I distilled these insights about what concerns people into articles on a variety of health and nutrition topics.

And as a contributing editor to Nutrition Business Journal, I scour the minds of analysts, investors, manufacturers and retailers in the natural products industry to bring current insights that can make a difference to your business.

Selling To The Toughest Crowds

When it comes down to it – all this has basically been selling.  Whether it’s an idea, a campaign, a lifestyle change . . . or a product, I’ve had to sell hard.  And each one of these jobs has endowed me with a bursting briefcase of skills for getting people to sit up, take notice, listen and then do something.  

But if there is any job out there where I’ve had to finely tune my marketing skills, parenting is it.  My two children have given me my greatest lessons.  There are not many prospects out there who are as skeptical and tough on you as your own children when it comes to convincing them that something is good for them.

And since authoritarianism doesn’t always work, I’ve had to further hone my skills of persuasion as a mom.

A Technically-Deep Toolkit

Tie this into my bachelor’s degree in Biology, my extensive experience gardening organically, and my personal use of nutrition and herbs for better health and you’ve got a complete package of health copywriting know-how.  In me you’ll find someone who can:

• Get to know your prospect and capture their attention.  The success of all my campaigns has been rooted in starting with what people already know, believe in and care about.  I tap into a variety of sources to understand your market to make sure we hit the right hot buttons.
• Provide credibility.  Research – good, credible, information- is the bulwark of any good information campaign.  My science background and my work with librarians has enabled me to cut through jargon and ferret out great information.
• Spur people to action. Too often this final, critical part of a marketing effort is left out.  I make sure that people know what they should do to get your product - and do it.

Web pages or white papers, slim jims or magalogs, B2B or B2C, I bring to you a wealth of experience, skills and - best of all - determination to do the job successfully.

More questions about what I can bring to your project? Contact me at clac@metrocast.net.  I look forward to hearing from you.