"I was impressed with Sarah's professionalism and her knowledge of the health market. She has a talent for being able to make complicated health information understandable and enjoyable to read. I hope to work with her again on future projects and recommend her services to others."

Julie Bridge

Internet Marketing Director

BotanicChoice.com

Take a Look . . . Here's A Glimpse Of What I Can Do For You!

Here's a few of my samples to give you a sense of my copywriting skills.  Please take into consideration that each project has it's unique ingredients and resulting flavor.  While these samples give you a sense of my capacity, they are only glimpses. 

With each sample, I've included a few notes that point out some of the techniques or strategies I employed in this project.

Please let me know if you would like to see any additional samples.

Botanic Choice (Newsletter #1)

Botanic Choice (Newsletter #2)

Botanic Choice (Newsletter #3)

Here are 3 of the newsletters I wrote for Botanic Choice.

Look for: 

• Carefully chosen subject lines to ensure good click open rates
• Attention to making health information understandable and interesting
• Friendly, intimate tone; subject chosen to build relationship and image of company as concerned about overall health of recipient.
• Sources to build legitimacy

Nature's Baby Organics (white paper)

Look for: 

• Identifying distributor's main concern - who his market is and what they are looking for.
• Well-documented discussion of why organic skin care products are part of better health - and public's growing awareness of this.
• Using a mix of testimonials and research of competitors to distinguish Nature's Baby Organics
• End with a clear call to action.

Enray Organic Imports (product list)

Enray Organic Imports (B2B Ingredient Sales Insert)

Look for:

• Addressing prospect's immediate need in headline and lead:  the need for reliably-certified organic imports.
• Emphasizing distinctive processing and nutrition of products makes them more desirable.
• Discussing Enray's relation with farmers and adherence to fair trade adds even more interest in products.
• Easy to find contact information up front.

Mercola Probiotic Sales Letter (spec)

Look for:

• Creating intrigue with headline and content - a new spin on probiotics
• Building credibility by underscoring who Dr. Mercola is and using good references
• Conversational tone that builds excitement
• Providing good information to engender reciprocity feeling
• Substantial comparison with other products that makes this one shine

Kiss My Face Ultra Rich Night Cream Sales Letter (spec)

Look for:

• Headline that prospects can immediately identify with - quotes add even more interest.
• Warm, conversational tone - like talking to your girlfriend over a cup of tea.
• Price diminished through comparison with competitors and emphasizing results.
• Guarantee makes it a risk-free purchase and builds marketer's credibility.

Sugarmakers of Surprise Farm Hill (insert)

Look for:

• Rich storytelling imagery that prospects will enjoy reading.
• Details about how maple syrup is made that distinguishes product from competitors.
• Transparency technique a la Michael Masterson makes prospects feel like they are buying much more than a jar of maple syrup - an experience.