Gaining Better Insight into the B2B and B2C Health Markets . . .

The nutrition industry is exciting and constantly changing.  Each day yields new discoveries in nutrition and health. 

As a contributing editor for over 2 years to one of the industry's premier publications - Nutrition Business Journal - I've gotten to interview many of the movers and shakers in the industry and learn more about the challenges and successes natural health businesses are experiencing.  

Researching my articles have helped me keep my ear to the ground and stay tuned in to the latest developments.  Here is a sampling of the areas I've covered.

• Natural and organic personal care -how important is efficacy to consumers and what other criteria do they apply to chose products?

• The organic industry - is organic certification enough or are consumer's going beyond organic in making their choices?

• What new supplement delivery systems are making a splash with consumers and why? And what challenges do these new formulations bring to manufacturers?

• Stevia and other natural sweeteners - who's winning the race to GRAS status, the supply chain, and the supermarket shelves?

• Sports nutrition online - how is niching and social media creating successes in this competitive market?

Plus much more . . .

I cannot reprint these articles online however, I urge you to visit Nutrition Business Journal's website where you can obtain back issues and subscribe.