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"I was impressed with Sarah's professionalism and her knowledge of the health market . . . I hope to work with her again on future projects and recommend her services to others" Julie Bridge, Internet Marketing Director, BotanicChoice.com More Testimonials |
Confused About FDA Regulations When It Comes To Dietary Supplement Copywriting?Working within the context of the Dietary Supplement and Health Education Act (DSHEA) can be quite a challenge. But it's essential to know the requirements to minimize any interruptions in your business. For a great guide on how to accomodate the FDA and still create great copy, check out fellow supplement copywriter Pam Magnuson's excellent manual: What Can You Say, When You Can't Say Anything? How to Avoid FDA Red Flag Marketing and Sell Your Products Legally. This series of articles published by Nutraingredients- USA provides a good overview of FDA and FTC regulation of health copy: FDA Enforcement Action On Health Claims FTC's Two-Pronged Approach to Ensuring Accurate Marketing Applying Health Claims When FTC Gets Tough On Misleading Marketing And for some additional information, check out the following: FDA/CFSAN Dietary Supplements: Industry Information and Regulation "Impossible Weight-Loss Claims" Summary of an FTC Report |
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Looking for ideas on supplement copywriting? Check out my ebook below
Improve your natural health marketing materials with my ebook on nutritional supplement copywriting.
Looking for health marketing insights for 2009?Check out the Natural Marketing Institute's Top Ten Trends for 2009. Access this great health marketing info right here. And learn about their Jan09 report on baby boomers market here.
