Get The Right Tools To Build Your Business! 

There are some fantastic tools out there for building your business - sometimes they're just hard to find.  Here are some of my favorites.  Keep checking back as I will be updating this section regularly.

"Sarah and Bob, KUDOS-- you've done it again with your e-book: 'Writing Irresistible Copy for Nutritional Supplements.' Succinct and comprehensive,  this is a great blue print for success that any copywriter can use to niche their business! Any copywriter or marketer who specializes in supplement copy should have this information by their computer for reference. I know I will!

- Peter Fogel, Alternative Health Copywriter

If you're marketing nutritional supplements, this book will enable you to write hardworking, response-generating copy. 

I've packed this chock full of tips, insights and experience from some of the best copywriters in the business:  Clayton Makepeace, Carline Anglade-Cole, Parris Lampropoulos, Steve Wexler, Suzanne Shelton, Peter Fogel and my editor, Bob Bly.

In it you will find nuggets of gold like:                                         

• 9 basic characteristics of nutritional supplement buyers.  Also, how to get beyond these broad brushstrokes and learn even more about your prospect.
• Whether to use a more scientific or emotional tone in your copy.
• What builds credibility and where to find it.
• 3 approaches to great headlines and leads.                                                      
• How to organize your body copy so your prospect doesn't get lost.
• How to make an irresistible offer.
• What element often loses the sale at the last minute if not done correctly.
• How to address contraindications or health concerns connected to your product.
• How to navigate FDA and FTC guidelines on writing copy for nutritional supplements and what third regulating body should you pay attention to.

You will find all this and more in this thorough guide to writing copy for nutraceuticals.  To get an hour's worth of consulting with any of the top copywriters interviewed for this book, you'd have to pay at least $100.  But here, you get to tap into the savvy of all 7 of them for only $39. 

What a steal!

Plus, when you purchase this you'll get four other invaluable reports, worth over $100, written by Bob Bly, himself:  How to Double Your Response Rates At Half The Cost, Secrets of Successfull Business-To-Business Direct Marketing,  How To Market Subscription Newsletters and Other Information Products, and Online Marketing That Works.   Each of these reports is listed for $29 but you will get them free when you purchase Writing Irresistible Copy For Nutritional Supplements.

And here's a few comments from extremely satisfied readers:

More Great Marketing and Copywriting Books From Bob Bly

Bob Bly has been copywriting for over a quarter-century.  McGraw-Hill calls him "America's top copywriter", a title that many top copywriters would heartily endorse.  But one of the things that makes Bob so outstanding to me (and you) is his skill at teaching the art of copywriting.  His book, The Copywriter's Handbook, is considered the Bible of copywriting.  He's written over 70 books on marketing and copywriting.

Everything I've read by Bob has been incredibly instructive - clear and based on experience.  And compared all the copywriting and marketing programs that cost 100's if not 1000's of dollars, most of his products only cost between $29 and $39.  Top marketing advice for minimal cost.

Click here to see the entire list of Bob Bly's great products for business-building, marketing, copywriting and more.

Here are a few in particular that I recommend.

17 Secrets the World’s Most Successful Marketers Know That Other Marketers Probably Don’t

World's Best-Kept Copywriting Secrets

The Copywriter's Toolkit

Do It Yourself Public Relations

Build A Great Website Yourself:  Low Cost And Easy-To-Use DIY Web Builder Software

Xsite Pro Total Web Management Software

I'm no techie, but I built this website myself - in just a couple of days!

After struggling with HTML code and getting quotes from designers,  I finally found this software, Xsitepro, and all my gnashing of teeth ended.

With this software, you don't need to know anything about HTML.  You can easily put together a professional-looking website in just a couple days, if not hours, once you learn how to use it (which is also easy with their great tutorial).  While I custom-built mine, there are also templates to make it even faster.

But there are three things about this software that make it really outstanding:

1. I can change my website easily as my business evolves.  And the style and layout will remain consistent.  And I can change even the style and layout for the whole site with just a few clicks!  No calling designers about adding pages or changing copy!
2. Xsitepro is a web management software as well.  There are all kinds of clever ways the software helps you plan your website, maximize SEO, manage affiliations and more.  It gives you a sturdy foundation and framework for your web-based business.
3. The support staff are great.  I like a company that can give me answers when I need them.

When I sought out quotes from designers, I was steeling myself to pay at least $500. And that's just the initial site-building, not to mention any changes or additions that might come up later.  Struggling with other programs on my own, I whiled away costly hours with no results.  No the $197 I spent to purchase Xsitepro makes me feel like a bargain-hunting queen!

To find out more about purchasing this great web-building software, click here.

Tools For Building Your Freelance Copywriting Business

Put together by top direct mail copywriters such as Michael Masterson, Paul Hollingshead, Bob Bly, and Don Mahoney, American Writers and Artists, Inc. offer some of the best courses on how to build your copywriting skills and build a business around them.

Also, the first two courses include spec. assignments.  If you land one of them, you've gained back to cost of the course and then some.

Here are three courses that I highly recommend:

AWAI's Accelerated Program for Six-Figure Copywriting

A exhaustive how-to on all angles of directmail copywriting from Eugene Schwartz to catalogue copy to marketing mindset to overcoming writers block.

Secrets of Writing for the Health Market

A great overview on how to write copy for this rapidly growing market.  It includes a great swipe file and contact information for some of the top mailers in this area.

Freelance Writing Success In A Box

A thorough guide for how to get your freelance business up and running.  It covers everything from setting up your office, to taxes, to contracts, to marketing.  A must-have for making your business reach success as fast as possible.