Consumers Are Still Buying Nutritional Supplements At A Steady Rate, But Their Trust In Us Has Gone Down Nearly 10%!

How Can We Fix This?

The first thing you need from your prospect before you get their money is what?

Their trust.

And while the nutritional supplements industry has a stellar record for safety and effectiveness, and while a growing number of consumers are disillusioned by the pharmaceutical industry with disasters like Vioxx, our credibility is still going down.

A recent survey by the Council For Responsible Nutrition (CRN), a major trade association for the nutraceutical industry, found that since 2003, public confidence in supplement safety and efficacy had gone down almost 10%. 

CRN has launched two significant campaigns to shift public perception:  An industry-wide dialogue with healthcare professionals and an effort to increase industry self-regulation in ethical advertising.  For more information about these two campaigns, go to the Council For Responsible Nutrition website.

But there is also something you can do in your marketing to help build the public trust.

My report, Turning Adversity Into Advantage:  Nutritional Supplement Marketing in the Context Of Adverse Events Reporting Laws, gives you 7 solid marketing tactics for restoring credibility.

Because I believe so strongly in the supplement industry and the importance of trust in marketing, I want you to have this valuable report for FREE. 

So simply send me a request using the form provided below and I will send you the FREE report, Turning Adversity Into Advantage:  Nutritional Supplement Marketing in the Context Of Adverse Events Reporting Laws.

Please Note:  Put "Request free report" in the comments section.

And keep in mind, white papers are excellent marketing tools.  If you like what you see and think a similar report could be useful to your business, let me know.  Check out the white paper I wrote for Nature's Baby Organics to see another example of what I can produce for you.