Natural Health Web Page Writing and Optimization Services

Good website copywriting makes a difference.  It can make your prospect's visits to your site satisfying for both of you. 

Happy visitors who contentedly stay on your site - rather than clicking away - usually turn into customers.  Just what you want.

When you hire me to write or revise your web pages, here's what I incorporate in my writing:

• Your briefing:  Along with background information about your company, products and competitors, I need two essential bits of info:  Your purpose for each page and your ideal visitor/prospect.

• Prospect research:  I use the analytics from your website, information about your advertising placement, testimonials and other demographic data you provide to begin fleshing out your visitors.  In addition, I take advantage of online forums and product reviews to get a better sense of your prospect's top concerns and language.

• Product research: Combining both materials you provide me and my own research, I develop a thorough understanding of your product.  Materials may include past promotions, competitor promotions, published and unpublished research, related media coverage, and interviews with key personnel.

• Key word integration: Based on key words/phrases that are either provided by you or identified by me, I integrate key words and phrases in order to optimize your pages for search engine rankings.

Each project fee includes two revisions within the scope of the original project.

If you'd like to have me write some web pages for you, email me at sarah@healthwriterclachar.com.

For a more strategic look at how your website can help your B2B marketing, get a copy of my free report "Turn Your Website and White Paper into a Recession-Busting Dynamic Duo". 

For more ideas on how to use the web strategically for your business, get a copy of my free report "17 Health Copywriting Tactics for a Tough Economy".

Or check out my article, "Web Copy is Different".