Nutrition Business Insights to Help Your Business GROW . . .

Good writing is one part of being a good copywriter - understanding your business is the other.

As a contributing editor for Nutrition Business Journal, I've reported on issues of critical concern to your business:  What do consumers want?  Is science important to your prospects? How do I find capital to grow my business?  What does the future hold for the organic industry? 

Nutrition Business Journal is the go-to trade magazine for the nutrition industry.  You can find out more about this invaluable resource at www.nutritionbusiness.com.

I'd welcome the chance to talk with you about how the information in these articles can help your business.  Contact me at clac@metrocast.net.  I look forward to hearing from you.

Articles:

Performance Guaranteed:  The Role of Efficacy in Natural Personal Care (January 2008)

Based on interviews with market analysts, personal care manufacturers and retailers, I take a look at how important efficacy is to consumers purchasing natural personal care products:  Is it more important than environmental/health concerns?  Do consumers look for science to establish efficacy?

The answers may surprise you. 

Where's the Money:  Venture Capital and the Nutrition Industry (February 2008)

You have a great product and an eager market - but do you have the capacity to bring the two together?  Through interviews with 10 investors and investment advisors who specialize in the nutrition industry, I offer insight into how to find capital to help your business grow. 

But the money may not be all you should be looking for . . . Find out what else to shop for in this article. 

Coming up:

Cover Story:  Where is the Organic Industry Now? (March 2008)

Using Web Power To Boost Your Direct Marketing (April 2008)