Natural Health Copywriter

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"I was impressed with Sarah's professionalism and her knowledge of the health market . . . I hope to work with her again on future projects and recommend her services to others" Julie Bridge, Internet Marketing Director, BotanicChoice.com More Testimonials

Take a Look . . . Here's A Glimpse Of What I Can Do For You!

Here's a few of my samples to give you a sense of my copywriting skills. Please take into consideration that each project has it's unique ingredients and resulting flavor.

With each sample, I've included a few notes that point out some of the techniques or strategies I employed in this project.

Please let me know if you would like to see any additional samples.

Web Copy:

FRS Amazon product page copy

Look for:

Subheads and bullets to break up copy into shorter blocks
References to product-specific research to build credibility
Strategic quotes from spokesperson to build credibility
Smooth movement from emotional-linked benefit-oriented introduction, to proof, to call to action
Questions keep readers engaged

Herbal Choice Mari Product Page

Look for:

Search Engine Optimized page title and description as well as body copy and alt tags.
Copy for scanners as well as readers
Conversational tone with a few good facts for credibility
Call to action with risk deferral through prominent guarantee

Newsletters:

Botanic Choice Newsletter

Look for:

Carefully chosen subject lines to ensure good click open rates
Attention to making health information understandable and interesting
Friendly, intimate tone; subject chosen to build relationship and image of company as concerned about overall health of recipient.
Sources to build legitimacy

Jigsaw Health Newsletter

Look for:

More technical and more referenced for different audience
Attention-getting subject line
Used authority source for building credibility
Made technical topic - enzymes- understandable and intriguing
Call to action at end

White Papers/Reports:

Ecuadorian Rainforest White Paper on Superfruits

Look for:

Creating position for company as thought leader
Subtle selling but mostly informative
Addition to come will include fruit profiles to familiarize clients with new options

Nature's Baby Organics (white paper)

While not your traditional white paper (it's a harder sell than most since it was composed for a specific distributor), it demonstrates many aspects of good white paper writing. Look for:

Identifying distributor's main concern - who his market is and what they are looking for.
Well-documented discussion of why organic skin care products are part of better health - and public's growing awareness of this.
A comfortable conversational tone, not too dry and jargon-y.
Ended with a clear call to action.

B2B Marketing Collateral

Enray Organic Imports (Product List)

Enray Organic Imports (B2B Ingredient Sales Insert)

Look for:

Addressing prospect's immediate need in headline and lead: the need for reliably-certified organic imports.
Emphasizing distinctive processing and nutrition of products makes them more desirable.
Discussing Enray's relation with farmers and adherence to fair trade adds even more interest in products.
Easy to find contact information up front.

Direct Mail Sales Letters

NuLifePlus Sales Letter

Look for:

Establishing credibility right up front with founders' background and realistic claims

Zooming in on emotions like frustration and fear and linking product to alleviating this.

Making benefits concrete in terms of how prospect's life may change.

FDA compliant discussion of product

Underscoring credibility with clear cautionary statement.

Making guarantee real.

Bullets and sidebars to draw in different readers

Sugarmakers of Surprise Farm Hill (insert)

Look for:

Rich storytelling imagery that prospects will enjoy reading.
Details about how maple syrup is made that distinguishes product from competitors.
Transparency technique a la Michael Masterson makes prospects feel like they are buying much more than a jar of maple syrup - an experience.

Editorial Samples

Here are a few samples of my editorial writing. If you need help with a newsletter or content development, find out how I can help you click here.

Articles:

Read This Before You Get The Flu Shot Health magazine, November 2007

All Hail Kale Taste for Life magazine, November 2006

Preventing Lyme Disease Taste for Life magazine, May 2006

Saved By The Birds Mothering magazine, March-April 2005

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Improve your natural health marketing materials with my ebook on nutritional supplement copywriting.

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